Company logo may seem a very straight forward profession to the outsiders. They feel that logo designers only utilize a few fonts, colors and form factors. There’s little trouble, right? All things considered, they don’t design 10-20 webpages for just one website like the website designers! Despite popular belief, logo designers face their very own share of troubles inside their job. From copyright issues to technical difficulty to handling client’s demand, every logo designer faces these challenges everyday. Here certainly are a few major design issues that may be tough to handle, if you don’t take proper precaution.
Lack of software knowledge- A good designer will need to have enough knowledge to work well with different design software. Generally, every designer has his own favorite software which he works regularly and feels most comfortable to use. But the problem arises once the client mentions particular software that he wants the designer to use. He may ask the designer to style a brand on Adobe Illustrator and if the designer is not comfortable with Illustrator he then will miss the project. To fulfill the client’s requirements, you ought to be proficient in all the favorite design software. If you don’t have the data and love to work on every other software, then make sure that your file is compatible with the application that client likes.
Some clients are tough to handle- Some clients have their very own idea about how their logo should look. Then don’t just provide the designer a basic idea in what he wants, dich vu thiet ke logo rather he forces the designer to style the logo precisely the way he wishes it to be. You will have no freedom showing your own creativity due to the strict rules the client will impose on you. To avoid such conditions, tell the client the manner in which you work in a design project and what the client’s responsibility is. Unless you show him the limits, he will keep intruding in your work and disturb the creative process.
Don’t create a communication gap- Some clients feel that because they have hired a specialist logo designer, he’s nothing to contribute in the project. Some designers also feel that initial brief from the client concerning the project is enough. They show the logo to the client once it’s completed. But, that’s not the perfect procedure for a fruitful design project. If the client is shy, you ought to take the responsibility to keep in touch with him at a typical basis. Ask him for feedback and make any changes that he requests. This may make the customer happy. He will understand that his work is progressing steadily. As an artist you will also have an obvious idea what the client likes and dislikes. You certainly can do the necessary changes at the sooner stage to really make the logo successful without facing any criticism.
Copyright issues- You’ll want seen some small companies’ logo resemble famous logo of big brands. Sometimes the logo designers copy other company’s logo blatantly and sometimes unknowingly they get influenced by some aspects of a popular logo. Once you create the same logo, it’s certainly a crime. But when you unknowingly or unintentionally infringe a brand copyright, it’s a sincere mistake, not stealing. However, due to the strict the laws of copyright and huge fines, you ought to always be careful about the weather you use in your design project. Before you choose font, color and shape for your design, research on the web to learn if every other company has copyright to use them or not. If the fonts and shapes are freely available, you need to use them in your logo design.