Enhancing brand visibility is not any child’s play. Content creators need certainly to roll up their sleeves and work diligently to ramp up their social networking presence. However, in this, additionally they need to follow along with certain rules to make sure that their posts do not clash with the city guidelines of various social networking channels. Instagram is definitely one of the very popular social networking outlets to enhance their reach and bolster their image. Indeed, a well-established presence with this platform can work wonders for a business.
However, for cannabis entrepreneurs, the situation can turn a little disheartening. Instagram for cannabis store has become problematic mainly due to its stranglehold on cannabis businesses. It could be noticed in the shape of shadowbanning the content of such companies, which hinders their efforts to enhance their reach with this popular platform. Surely there must be a way around it. More importantly, what does shadowban entails?
What Is Shadowbanning?
It identifies blocking the content of a certain user on social networking in a way that an individual doesn’t know that it’s happening. Once shadowbanned, social networking platforms like Facebook, TikTok, or Instagram will hide your posts from occurring on hashtags. If you’re shadowbanned on IG, your posts will not show on other’s feeds till those individuals follow you.
To put it differently; shadowbanning is the ultimate nightmare of content creators and marketeers. It dramatically lowers your page’s ability found by new followers. Worst still, you will not even get a notice from Instagram about you being shadowbanned. The clever algorithm will quietly do its work, leaving you stranded in darkness.
If Instagram deletes your posts for this being against their community guidelines multiple times, you could find your entire account getting permanently deleted soon. Suffice to state that you may not, whatever the case, want that to happen. So, how can you get your way around it? Well, by following certain tips and tricks.
Instagram for Cannabis Store – Just how to Utilize the Algorithm for Your Advantage
Let’s call a spade a spade. If you’re a business operating with the cannabis industry and posting images of cannabis and its products, Instagram won’t like them. Consequently, you must bear the burden of becoming shadowbanned. But you cannot deny this social networking platform is just a significant part of your social networking marketing strategy. Given here are tips that you can use for promoting your company on it.
1. Give attention to content diversity
First, assess what your company delivers to the customers. Then, compile a number of pictures and videos that reflect your customer experiences and your brand vision. Whenever you discover how your brand caters to the requirements of its customers, you will have a way to uncover the consumer experience that the business showcases.
With this outlook, share images of your staff, dispensary activities, the honours you have received, and that which you advocate. This should express the lifestyle that the audience desire to have once they interact with your brand. Your aim should really be to collaborate in the cannabis culture on Instagram actively rather than flaunting your products. Simply speaking, share lifestyle, experiences, and people on the IG page.
2. Leverage Instagram tools
There’s no shortage of tools that Instagram provides to the brands. You need to use tools like Instagram Stories, Instagram Guides, Reels, and Carousel posts to enhance your engagement together with your audience and help them get to know you better. Every one of these tools have different features and are great for promoting your brand in various ways.
Like, using Instagram Guides, you can offer more comprehensive content like tutorials and frequently asked questions. While with Reels, you can make incredibly captivating 15 to 30-second videos about your brand and publish them. If you intend to post some long-form video content, feel free to use IGTV.
3. Turn into a responsible hashtag user
Here’s where you will need to tread carefully. You can’t use popular hashtags like #cannabis, #weed, #cannabiscommunity, and many more on your own posts. It’s a sure-shot way of making yourself shadowbanned. You will need to carefully phrase your dispensary hashtags, even when that means taking out the hashtags of cannabis completely. Turn innovative and use unique words like C*nnabis in your Facebook and Instagram pages. In place of weed, write ouid or st0ner for a stoner.
4. Make your content informative.
Who doesn’t love to obtain knowledge and information? Facebook and Instagram are always up for it. Accredited publications that bring studies and research on cannabis do not get shadowbanned primarily since they’re educational in nature. Take a cue from such educational accounts and gear your content to educate people about terpenes interactions and legal rules. It will provide you with an air of authority. Impart new knowledge to your followers in most single video of yours.
Today, hemp and cannabis companies are striding ahead in removing the stereotypes associated with your products. It entails that there are lots of incorrect information about cannabis and hemp products that need to be rectified. Leverage it and start building an attachment of trust together with your audience.
5. Don’t commit the mistakes it is possible to avoid
You may find the environment of Instagram for cannabis store becoming more unfavourable for your company if you keep committing blunders relating to your content with this platform. Listed below are a few of the errors that you could rectify.
Do not belong to the trap of having inspired by a business that is successfully able to promote its cannabis-related sales content on IG. Know that according to Instagram’s rules, posting any product or service related to cannabis is not correct. Lastly, educate yourself on the new rules and regulations so that you may not make any mistake.